Cost-efficient decarbonization for sustainable businesses

Economy and ecology in harmony: Cost savings through sustainability

Social expectations and legal requirements are increasing the pressure on companies to take on environmental responsibility. However, sustainability is often seen as a regulatory obstacle rather than a business opportunity. At the same time, an integrative view of sustainability strategies and their costs opens up synergies: Through targeted decarbonization measures, companies can not only reduce their carbon footprint, but also achieve significant cost savings at the same time. Cost-efficient decarbonization turns environmental protection into a business case.

Cost-efficient decarbonization with the help of the MACC (Marginal Abatement Cost Curve)

Not every CO₂ saving makes equal sense for every company. A portfolio of measures must fit the individual corporate strategy and must be well coordinated. At Fraunhofer IST, we support you with our extensive experience in deriving individual sustainability strategies and preselecting suitable measures that are optimally tailored to your corporate goals. In order to make decarbonization cost-optimal, individual savings potentials are specifically prioritized. Life cycle assessment (LCA) and life cycle costing (LCC) are used to evaluate the ecological and economic effects of each measure. An emission avoidance cost curve (MACC) then visualizes the savings potential (t CO₂) of the individual measures according to increasing avoidance costs (€ / t CO₂), so that you receive a customized, cost-efficient decarbonization portfolio.